2. to Increase Facebook Likes: Like-Gated Coupons

 Coupons are a great (and ever-green) promotion. Something small like a 10% off coupon gives people an incentive to buy while keeping your margins (relatively) intact. The optimal way to use coupons though is to have them require an action to access them (that does not require much work).

Wishpond’s Coupon App and Group Coupon App make it easy to create a Facebook Like-gated coupon with built-in coupon codes.

A good Coupon App makes it easy for you to create your own coupon directly on Facebook. Having a coupon on Facebook makes it super easy to share, as many 3rd parties (yup, like Wishpond), enable you to select the option to autopost to participant’s Walls. That is, when someone participates to get your coupon code, a post is shown on their Facebook Wall, inviting their Friends to take part in your coupon offering too.

Wishpond’s Group Offers tool allows you to only make your coupon redeemable after a certain number of people have claimed it. This pushes people to share with their friends to unlock the coupon, driving even more Facebook Likes for your Page. Check out an example Group Offer below:

One easy way to drive traffic to your Like-gated coupon is to add a call-to-action in the header of your website. This makes it easy to capture people as fans, as they are already in the mindset of buying from you. Check out an example of this below:

Like-gated coupons are also a solid promotion to advertise with Facebook Ads, as I dive into in Method #4 for generating Facebook Likes.

Want to learn more about Facebook coupons? Check out our Guide to Facebook Contests and Promotions. (It’s FREE!)